Strata Agency — Media Operations Center
| Campaign | Client | Channel | Budget | Spend | Pacing | Impr | Clicks | CTR | Leads | SQLs | CPQL | LP CVR | Creatives | Alert |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Apex-Search-Brand | Apex | Google Search | $28K | $28.3K | 101% | 142K | 8.2K | 5.8% | 124 | 94 | $301 | 3.8% | 4 | ✓ |
| Apex-Search-NB | Apex | Google Search | $36K | $32K | 89% | 198K | 7.1K | 3.6% | 98 | 71 | $451 | 2.9% | 5 | ✓ |
| Apex-Meta-Retarget | Apex | Meta | $22K | $24.6K | 112% | 312K | 14.2K | 4.6% | 186 | 142 | $173 | 4.1% | 6 | ⚠ |
| NovaPeak-LinkedIn-ABM | NovaPeak | $32K | $31K | 97% | 68K | 2.8K | 4.1% | 78 | 62 | $500 | 3.2% | 4 | ✓ | |
| NovaPeak-Google-Display | NovaPeak | Google Display | $28K | $21.8K | 78% | 892K | 4.2K | 0.5% | 54 | 18 | $1211 | 1.2% | 3 | ✗ |
| NovaPeak-Meta-Lookalike | NovaPeak | Meta | $18K | $18.5K | 103% | 248K | 9.8K | 4.0% | 128 | 96 | $193 | 3.6% | 7 | ✓ |
| FreshField-Meta-DTC | FreshField | Meta | $24K | $28.3K | 118% | 486K | 18.4K | 3.8% | 312 | 312 | $41 | 5.2% | 8 | ✗ |
| FreshField-Google-Shopping | FreshField | Google Shopping | $18K | $17.1K | 95% | 224K | 11.2K | 5.0% | 186 | 186 | $92 | 4.8% | 4 | ✓ |
| FreshField-TikTok-Awareness | FreshField | TikTok | $14K | $11.8K | 84% | 628K | 21.4K | 3.4% | 228 | 228 | $52 | 3.9% | 5 | ⚠ |
| ElkRun-Search-NB | ElkRun | Google Search | $20K | $19.8K | 99% | 128K | 4.8K | 3.8% | 82 | 64 | $309 | 3.1% | 4 | ✓ |
| ElkRun-LinkedIn-Lead | ElkRun | $14K | $15K | 107% | 42K | 1.8K | 4.3% | 48 | 38 | $395 | 2.7% | 3 | ✓ | |
| ElkRun-Display-Retarget | ElkRun | Google Display | $10K | $9.2K | 92% | 186K | 2.4K | 1.3% | 38 | 28 | $329 | 2.2% | 3 | ✓ |