Sales Funnel Dashboard

Top-of-Funnel Lead Velocity & Demand Capture — Meridian SaaS

$42M ARR → $58M target EOY | 280 employees | Mid-Market CRM

Last Updated

Dec 16, 2024 08:15 UTC

Lead Velocity Rate

14.2%

+11.1pp

MQL Volume (30d)

847

+6.3%

Blended MQL→SQL

18.4%

-2.1pp

Lead Leakage Rate

13.4%

ABOVE 10%

SDR Capacity: 94%

Blended CPL

$52

-8.8%

Paid channels

Time to MQL (Hrs)

18.2

-3.4h

From first touch

Lead Velocity Rate Trend

13 Weeks • Weekly Cohorts

MQL-to-SQL Conversion by Channel

Source-Level CAC

Intent Cluster Conversion Rate

Time-to-MQL Distribution

Channel Performance Comparison

Channel	Leads Generated	MQLs	MQL→SQL %	SQLs	CPL	CAC	Status
LinkedIn Ads	1,842	312	9.8%	31	$81	$2,568	LOW CONV
Paid Search	1,124	248	22.1%	55	$38	$780	STRONG
Organic Search	892	176	19.3%	34	$0	$0	STRONG
Partner Referral	214	67	31.2%	21	$22	$448	BEST
Content Syndication	487	44	11.4%	5	$64	$6,220	REVIEW
Events/Webinars	312	89	25.8%	23	$118	$1,604	STRONG
Display Ads	698	58	8.6%	5	$72	$10,032	PAUSE

Inbound Request Volume (7-Day Rolling)

Cross-Channel Lead Overlap

Paid Search + Organic 18.7%

LinkedIn + Content Synd 12.4%

Events + Partner 9.8%

Organic + Partner 7.2%

Display + LinkedIn 5.9%