Store Footfall & Conversion Intelligence

Portfolio Capture Rate
7.4%
+0.3% WoW
Median Dwell Time
5.2min
P75: 8.4m
Avg Conversion Rate
18.3%
-1.2% WoW
Peak Staff-to-Shopper
1:14
Target: 1:12
Service Abandonment
8.1%
-2.4% WoW
Avg Transaction Attach
2.7u
+0.3 WoW

Store Performance Matrix

Store Format Capture % Conv. % Dwell (med) Staff:Shopper Abandon % $/sqft Status
Downtown Flagship Flagship 9.2% 24.1% 6.8m 1:11 4.2% $31.20 Leader
Westfield Mall Inline 8.4% 21.6% 5.9m 1:13 6.8% $24.70 Strong
Southgate Center Inline 7.6% 19.4% 5.4m 1:15 7.9% $22.10 On-Track
Riverside Plaza Inline 7.1% 17.8% 4.9m 1:16 9.3% $19.50 Monitor
Outlet—East Outlet 6.8% 14.2% 4.1m 1:21 26.7% $11.30 Critical
Outlet—West Outlet 6.3% 15.7% 4.3m 1:18 11.4% $13.80 Watch
Northbrook Square Inline 7.9% 20.3% 5.6m 1:12 6.1% $23.40 Strong
Lakeside Village Inline 6.9% 16.9% 4.7m 1:14 8.7% $18.20 Monitor

Conversion Rate by Day-Part

Dwell Time Distribution (Minutes)

Zone Engagement Index — Flagship Store

Entry
Feature Wall
New Arrivals
Fitting Rooms
Morning
42
68
82
91
Midday
71
85
93
97
Evening
79
88
95
100
Engagement Index: 0–100, normalized by zone area and traffic volume. Higher = more dwell time per visitor.

13-Week Trend — Capture & Conversion Rate

Fitting Room Conversion Lift

Transaction Attach Rate by Store

Sales Per Square Foot — 8-Week Rolling

Week-over-Week Delta Scorecard

Metric Current Prior Week Δ Δ %
Total Footfall 24,830 24,210 +620 +2.6%
Capture Rate 7.4% 7.1% +0.3pp +4.2%
Conversion Rate 18.3% 19.5% -1.2pp -6.2%
Avg Transaction Value $87.40 $85.20 +$2.20 +2.6%
Transaction Attach 2.7 2.4 +0.3 +12.5%
Service Abandonment 8.1% 10.5% -2.4pp -22.9%