Account Health & Churn Risk Dashboard

Segment:
Period:
Target NRR: 115% | Current: 109.3% | Logo Churn: 7.2% TTM
620 accounts | $47M ARR | 34 at-risk (health <45)
Avg Health Score
61.4
-6.6 vs 8w ago
At-Risk Accounts
34
+11 this month
4 Ent / 14 MM / 16 SMB
Feature Adoption
58.2%
-4.3% QoQ
Login Frequency
14.2
logins/acct/30d
-18% SMB seg
Escalation Index
2.8
P1/P2 per 100 accts
22d avg resolution lag
Contract Util Rate
71.3%
+2.1% MoM

Account Health Score Distribution

Login Freq
64
Feature Adopt
58
Contract Util
71
Support Health
69
QBR Engage
52

Churn Risk by Segment & Health

Bubble size = ARR at risk. X-axis: Health Score. Y-axis: Days to Renewal.

TTV Cohort Completion Funnel

Milestone completion by cohort (Onboard → Config → First Value → Adoption).

Top 10 At-Risk Accounts

Account Segment ARR Health Risk Driver Login 30d Days to Renewal CSM
Apex Industries Enterprise $480K 28 Champion churned, 2 P1s 3 47 Sarah L.
Vertex Solutions Enterprise $412K 32 Util 28%, stalled QBR 6 89 James K.
CoreTech Group Mid-Market $185K 36 Login -42%, no QBR 4 62 Maria G.
BuildFast Inc Mid-Market $142K 38 Feature adopt 22% 8 112 Sarah L.
Zenith Partners Enterprise $325K 41 Escalation lag 31d 11 28 Tom R.
Nimbus Media Mid-Market $98K 42 Champion tenure 4m 9 155 Maria G.
Prism Analytics SMB $47K 43 Price concern flagged 7 201 James K.
Quantum Ops Mid-Market $168K 44 TTV stall 89d 10 73 Sarah L.

QBR Engagement by CSM

Champion Tenure Risk Distribution

Accounts grouped by champion tenure. <6mo = elevated churn risk.

NRR Waterfall - 12 Month View

Start ARR
$43.0M
Expansion
+$7.8M
Contraction
-$1.2M
Churn
-$2.6M
End ARR
$47.0M
NRR: 109.3% (Target: 115%)

Escalation-to-Churn Lag Analysis

Each bubble = churned account. X-axis: Days from first P1/P2 to churn. Y-axis: Health score at escalation. Size = ARR lost. Median lag: 38 days.