Executive Strategic Scorecard

Real-time enterprise health metrics — updated daily to drive capital allocation and strategic prioritization

As of Dec 31, 2024 Q4 2024
ARR Growth Rate
32.4%
+4.2% QoQ
Net Revenue Retention
118%
+3% YoY
New Logos (QTD)
47
+12% vs Q3
Gross Margin
78.3%
+1.8pp QoQ
CAC Payback (mo)
11.2
-1.3mo QoQ
Pipeline Coverage
3.8x
+0.4x vs target
Revenue per FTE
$287k
+8.3% YoY
Cash Conv Cycle (d)
-18
-3d improvement
Init Completion
82%
-5% vs plan
NPS
61
+4 pts QoQ
OpEx Ratio
62%
-3pp QoQ
Burn Multiple
0.7x
-0.2x improvement

ARR Growth Trajectory (12mo)

Revenue Retention & Expansion

Unit Economics & Payback Trends

Business Unit Scorecard

Business Unit ARR Growth % NRR Gross Margin CAC Payback Health
Enterprise SaaS $42.3M +38% 124% 81% 9.8mo
Mid-Market $28.7M +29% 115% 76% 11.2mo
SMB Digital $19.2M +44% 108% 72% 14.5mo
Platform API $15.8M +51% 132% 86% 7.3mo
Professional Services $8.4M +12% 98% 64% 18.1mo
International $11.6M +67% 119% 79% 13.2mo

Strategic Initiatives — Q4 2024 Execution

Product Market Expansion (EMEA) 92% Complete
AI-Powered Feature Suite Launch 78% Complete
Enterprise Tier Migration Program 85% Complete
Customer Success Automation Platform 68% Complete
Partner Ecosystem Integration Hub 74% Complete

Executive Strategic Scorecard — Living dashboard updated daily from integrated data sources

Last refresh: December 31, 2024 at 6:00 AM PST