| Campaign Name | Type | Spend | MQLs | SQLs | Opps | Pipeline Value | CPO | ROI | Attribution Revenue |
|---|---|---|---|---|---|---|---|---|---|
| Q3 Product Webinar Series | Webinar | $12,400 | 342 | 89 | 31 | $620K | $400 | 8.2x | $485K |
| LinkedIn ABM — Enterprise | Paid | $45,000 | 128 | 41 | 14 | $890K | $3,214 | 3.1x | $672K |
| SEO Content Hub — Security | Content | $8,200 | 567 | 112 | 38 | $410K | $216 | 7.8x | $320K |
| Google Ads — Brand | Paid | $22,000 | 890 | 201 | 67 | $520K | $328 | 3.7x | $490K |
| Dreamforce Booth | Event | $85,000 | 210 | 78 | 22 | $1.1M | $3,864 | 2.0x | $820K |
| Content Syndication — IT Buyers | Paid | $31,000 | 445 | 53 | 11 | $198K | $2,818 | 1.0x | $145K |
| Partner Webinar — AWS | Webinar | $5,600 | 189 | 67 | 24 | $480K | $233 | 13.4x | $390K |
| Meta Retargeting | Paid | $14,500 | 312 | 28 | 9 | $135K | $1,611 | 1.5x | $98K |
| Gated eBook — Cloud Migration | Content | $4,100 | 723 | 94 | 29 | $348K | $141 | 13.2x | $271K |
| Google Ads — Non-Brand | Paid | $38,000 | 1,240 | 186 | 52 | $675K | $731 | 2.8x | $510K |
| SaaStr Sponsorship | Event | $62,000 | 156 | 48 | 15 | $780K | $4,133 | 2.0x | $590K |
| Referral Program — Customer | Referral | $2,800 | 67 | 34 | 19 | $520K | $147 | 28.9x | $480K |