Program Liability, Cost Management & Financial ROI

Meridian Collective — Summit Rewards Program | Q2 2025

PEVA

$3.84M

+12.4% vs Q1

PLCR

1.08

↓ from 1.13

BAL

$6.84M

vs $8.2M gross

PICR

2.38%

Target: 2.20%

IMAM

$103.37

+8.2% QoQ

SCFR

21.6%

Target: 24%

PEVA Waterfall Decomposition — Q2 2025

Points Liability Trend with Breakage Scenarios

CPR vs. Paid Channel Benchmark

PICR Trend vs. Target

RLV by Tier

TOPCAM Trend

Program Cost & ROI by Tier

Tier	Active Members	IMAM	PICR	RLV	TOPCAM	Net Margin	ROI
Platinum	2,340	$284.60	3.12%	4.8%	$18.20	$162.40	3.2x
Gold	8,920	$142.30	2.68%	3.4%	$14.80	$84.20	2.8x
Silver	18,460	$78.90	2.14%	2.9%	$11.40	$48.60	2.4x
Bronze	59,280	$52.40	1.82%	2.1%	$9.20	$32.80	2.1x

NPS Lift by Member Cost Tier

Scenario Modeling: Earn Rate Impact on PEVA & PLCR