Multi Channel Marketing Dashboard

Lifecycle Marketing & Retention by Channel Blend

StreamKit SaaS $8.2M ARR Paid Social Churn Risk
Goal
Shift 20% budget from high-churn paid social to partner/event channels (2.1× higher CLV)
Avg CLV (All Channels)
$3,840
+12% YoY
90-Day Activation Rate
64%
-3% QoQ
Expansion Attach Rate
22%
+5% QoQ
Avg Payback Period
8.2mo
Flat
Channel NRR (Avg)
108%
+2pts

CLV by Acquisition Channel Blend

Channel Performance Summary

Channel NCAC CLV 90d Churn Status
Partner Referral $340 $6,800 11% Healthy
Event/Webinar $280 $5,200 14% Healthy
Organic Search $142 $4,100 18% Healthy
Content/SEO $95 $3,600 22% OK
Paid Search $215 $2,900 26% Watch
Paid Social $198 $2,100 31% Watch
TikTok (Wk4 Test) $189 $1,600 38% Toxic

90-Day Activation Rate by Channel

Expansion Revenue Attach Rate by Source

Churn Velocity by Acquisition Cohort (Days Since Acquisition)

Day 30
Day 60
Day 90
Day 120
Day 150
Day 180
Partner Referral
2%
5%
8%
11%
13%
15%
Event/Webinar
3%
7%
11%
14%
17%
19%
Organic Search
5%
10%
14%
18%
21%
23%
Paid Search
8%
15%
21%
26%
30%
33%
Paid Social
12%
22%
29%
34%
38%
41%
TikTok (Wk4)
18%
32%
42%
49%
54%
58%

Payback Period by Channel (Months)

Cross-Sell Conversion Rate by Channel Cohort

New vs Returning Customer Revenue Mix (Last 90 Days)

Channel-Attributed Net Revenue Retention

StreamKit · Multi Channel Marketing Dashboard · Data as of Dec 2024