Martech Integration Health & Data Sync Fidelity

Relay Financial · B2B Fintech · 14 Active Integrations · Real-time Monitoring

Data Trust Score
87.3
+2.1 pts
Avg Sync Latency
6.2h
+1.4h
Data Fidelity
91.7%
+3.2%
Identity Match
76.8%
-7.2%
Failed Syncs (24h)
23
+8
UTM Compliance
83.4%
+1.8%

Integration Sync Latency by System Pair

Data Fidelity Score Trend

Integration Health Matrix — Live Status

System Pair Sync Freq Latency Fidelity Last Sync Error Rate Status
Salesforce → HubSpot 15 min 38.2h 89.3% 2h 14m ago 12.4% Critical
HubSpot → Segment CDP 30 min 0.8h 97.2% 18m ago 0.3% Excellent
Segment → Google Ads Real-time 0.2h 94.1% 5m ago 1.2% Excellent
Segment → Meta CAPI Real-time 0.3h 71.2% 8m ago 4.8% Degraded
Salesforce → LinkedIn 6 hours 5.4h 92.7% 3h 22m ago 2.1% Healthy
HubSpot → Salesforce 15 min 8.6h 88.9% 1h 42m ago 5.3% Warning
Marketo → Salesforce 30 min 1.2h 95.8% 45m ago 1.1% Excellent
Segment → Intercom Real-time 0.4h 93.4% 12m ago 1.9% Excellent

Identity Resolution Match Rate

API Error Rate by Connector

CDP Duplicate Rate
12.3%
Target: <5%
Pipeline Discrepancy
8.7%
CRM vs MAP delta
Data Freshness Index
92.4
Avg across systems
Stack Utilization
78.2%
Licensed vs active

Active Integration Alerts (3)

Salesforce → HubSpot sync lag exceeds 36 hours
Attribution dashboard showing stale pipeline data. Opportunity stage updates delayed since Jan 28, 06:14 UTC.
Impact: High · Duration: 38h 12m · Alert ID: INT-2401
Meta CAPI match rate dropped from 84% to 71.2%
Identity resolution degraded. NCAC spike undetected for 9 days. Event match quality score below threshold.
Impact: High · Duration: 9d 4h · Alert ID: INT-2398
CDP duplicate record rate at 12.3% — inflating reach metrics
Email and contact merge rules need tuning. Estimated 4,200 duplicate profiles across Segment audience.
Impact: Medium · Duration: 14d · Alert ID: INT-2393
Last updated: Jan 30, 2025 14:37 UTC · Auto-refresh: 5 min · Data sources: Fivetran, Hightouch, Salesforce, HubSpot, Segment