Channel & Order Source Performance

OutdoorGear Co — Order Management Dashboard

North-Star Metric
$10.85
Channel-Adj. Contribution Margin/Order
D2C Contribution Margin
$14.20
+$0.85
Marketplace Margin
$6.40
-$0.40
Marketplace On-Time
84%
-2.1pp
D2C On-Time
93%
+1.3pp
EDI Processing Time
2.4×
vs API baseline
TikTok Shop Error Rate
5.8%
New ramp

Channel Volume & Margin Comparison — Last 90 Days

On-Time Ship Rate by Channel

Channel Error Rate

Channel Scorecard — 30-Day Summary

Channel Orders On-Time % Error % Cancel % Return % Contribution Margin Fee Drag % Status
D2C (Shopify) 12,840 93.2% 1.2% 2.1% 8.4% $14.20 2.9% Healthy
Amazon 18,520 84.1% 2.8% 3.4% 14.2% $6.40 18.5% Watch
Walmart Marketplace 6,120 88.5% 2.3% 2.9% 11.8% $8.90 14.2% Healthy
EDI (Retail Partners) 14,280 91.7% 3.5% 1.8% 6.2% $11.60 4.1% Process Slow
TikTok Shop 1,840 78.2% 5.8% 6.4% 16.1% $4.85 22.3% Action Needed
eBay 3,920 86.3% 2.1% 3.2% 12.5% $7.70 16.8% Watch
REI Partnership 4,680 94.1% 1.5% 1.4% 7.1% $12.30 5.8% Healthy
API (Mobile App) 8,240 95.2% 0.9% 1.6% 6.8% $15.10 1.2% Healthy

Marketplace Fee Drag (% Order Value)

Return Rate by Channel

Cancellation by Channel

EDI vs API Processing Time

EDI Average
14.8 min
API Average
6.2 min
Delta
2.4×

Channel Mix Shift (WoW)

Underperforming Channels (Below $8 Target Margin)

TikTok Shop
High error rate, poor on-time
$4.85
Amazon
Fee drag, high returns
$6.40
eBay
Moderate fees, returns
$7.70

New Channel Ramp — TikTok Shop Error Profile

Fee Schedule Version: 2024-Q1 | Margin Model: Activity-Based Cost Allocation
Last Updated: Dec 18, 2024 08:45 PST