Pricing & Packaging Optimization

Last updated: Dec 18, 2024 08:42 UTC

Last 6 Months All Segments All Plans All Motions All Regions
ARPA
$387
+3.8% QoQ
Feature-Gate CVR
9.2%
+1.4pp MoM
Median Discount
14.8%
−1.1pp MoM
Seat Utilization
71%
+2pp MoM
Upgrade Headroom >80%
312
+28 MoM
Plan Migration Rate
8.4%
6.1% up, 2.3% down

Plan Mix — Revenue Composition

ARPA by Signup Cohort

Feature-Gate Conversion Rate by Gate

Discount Depth Distribution

Seat Utilization by Account Segment

Upgrade Headroom — Top Accounts (>80% on 2+ Dimensions)

Account Plan Seats % Storage % API % Projects % Dims >80% MRR
Acme Corp Growth 94% 87% 62% 81% 3 $1,240
TechStart Inc Starter 89% 74% 91% 58% 2 $180
Global Systems Enterprise 83% 96% 77% 88% 3 $4,800
DataFlow Solutions Growth 72% 84% 92% 69% 2 $890
CloudNet Growth 91% 76% 65% 86% 2 $720
Innovation Labs Starter 88% 82% 71% 55% 2 $210
NextGen Co Enterprise 79% 89% 94% 81% 3 $5,200
BuildFast Growth 86% 73% 87% 68% 2 $960

Trial-to-Paid Conversion by Plan

Price Sensitivity Distribution