Content & Asset Influence Dashboard

NarrativeIQ Corporate Training • Q1 2025 • 280 Assets Deployed

North-Star Metric
$127.50
Pipeline Revenue per Production $
Content-Influenced SQLs
1,047
+24.6%
Deployment Coverage
78.2%
+11.3%
Stage Advancement Rate
42.8%
+8.2%
Syndication Lag (days)
4.3
-38.6%
Cost per Influenced SQL
$284
-12.1%
UGC Lift Delta
2.3×
vs Branded

Content Influence Score by Funnel Stage

Awareness
Consideration
MQL
SQL
Opportunity
Video
3.8
5.2
2.9
2.1
2.4
Guide/eBook
4.5
6.1
7.3
3.6
2.8
Webinar
2.3
5.8
8.4
6.9
4.3
Case Study
1.8
3.4
9.2
7.8
5.9
ROI Calculator
1.4
3.1
6.7
8.1
4.8
UGC Testimonial
3.5
5.4
9.8
6.2
4.5
Influence Score: 0–10 scale (engagement × conversion lift × velocity impact)

Content-Attributed Stage Advancement Rate

Asset Deployment Coverage by Stage

Content Concept Half-Life Across Stages

Half-life: weeks until performance drops 50% from peak engagement

Top-Performing Themes by Funnel Step

Theme Primary Stage Influence Score Engagement Rate Conv Lift Assets
Skills Gap AnalysisAwareness8.762.4%+34%23
Manager EnablementMQL9.271.8%+47%18
ROI & MeasurementSQL8.968.3%+52%14
Remote Learning SuccessConsideration7.858.9%+29%31
Enterprise ComplianceOpportunity8.164.2%+38%12
Peer BenchmarkingMQL7.456.1%+24%19
Customer Success StoriesSQL9.574.6%+61%16
Implementation PlaybooksOpportunity8.365.7%+42%9

Content Refresh ROI (Stage Conversion Δ)

ROI Calculator (MQL→SQL)
Refreshed Week 9
+18.4%
conversion lift
Skills Gap Video (TOFU)
Refreshed Week 7
-24.0%
fatigue detected
Manager Guide (Consideration)
Refreshed Week 5
+12.7%
conversion lift
Case Study: TechCorp (SQL)
Refreshed Week 11
+31.2%
conversion lift

UGC vs Branded Content Funnel Lift

Average Syndication Lag
4.3 days
Target: <3 days (72 hours)
Production Cost per Influenced SQL
$284
Q4 2024: $323 (-12.1%)
Assets at Full Coverage (All Stages)
56
20% of portfolio (target segment)