Product-Led Growth & Activation
Flowpilot • Self-Serve Revenue: 64% of New MRR
Weekly
Monthly
All Plans
Pro Only
Weekly Signups
3,420
↑ 12% vs. last week
Activation Rate (D7)
31%
↑ 8pp from 23%
Free-to-Paid Conv.
18%
↑ 2pp vs. Q-1
Time-to-Activation
42m
↓ 18m (AI assist)
Self-Serve % of MRR
64%
Target: ≥60%
Viral Coefficient
1.38
3.2 invites × 43%
Conversion Funnel — Last 30 Days
Activation Rate by Signup Source
Cohort Retention Heatmap (D1, D3, D7, D14, D30)
Week
D1
D3
D7
D14
D30
Signup Volume & Source (16 Weeks)
Feature Adoption by Tier
Monthly Cohort Performance
Cohort Month
Signups
Activated
Activation %
Converted
Conv. %
Self-Serve MRR
D30 Retention
Self-Serve vs. Sales-Assist MRR
Product-Qualified Leads by Score