Influencer & Creator Partnership ROI

Halcyon Beauty • Q2 2024 Performance

CRDI
3.7x
vs 4.2x target
Avg CAQI
67
+8 vs Q1
Avg CDCR
1.8%
+0.4pp
CAM
2.3x
+0.2x
UGC Velocity
47
posts/week
GPCR
14.2%
+2.1pp

Creator Performance Matrix

CAQI vs CDCR • Bubble size = Revenue Attributed

Creator CAC by Tier

Partnership Retention Rate

Post-Seeding Organic Traffic Lift

Week 1
Week 2
Week 3
Week 4
Week 5
Week 6
Week 7
Week 8
Week 9
Week 10
Week 11
Week 12
@nova_fit
+42%
+38%
+51%
+29%
+24%
+18%
+15%
+12%
+9%
+6%
+4%
+2%
@cleanwith_jules
+28%
+31%
+26%
+19%
+17%
+11%
+8%
+5%
+3%
+1%
0%
-1%
@StyleByReed
+16%
+14%
+9%
+4%
-3%
-8%
-12%
-15%
-11%
-6%
-3%
-1%
@glow_with_m
+33%
+36%
+28%
+21%
+19%
+13%
+10%
+7%
+5%
+3%
+2%
+1%

Content Amplification Multiplier

Brand Sentiment by Creator Cohort

Paid Performance Lift

+127%
vs non-creator ad creative

Organic UGC Velocity

47
posts per week

Avg Creator LTV

$142
per activated creator

Creator Partnership Master Table

Creator Handle Tier Followers CAQI CDCR CAC CRDI Rev Attributed Status
@nova_fit Micro 84K 81 3.2% $31 5.9x $47,200 Active
@cleanwith_jules Micro 62K 74 2.8% $36 4.7x $33,800 Active
@glow_with_m Nano 18K 88 4.1% $22 6.3x $11,400 Active
@beautyby_kat Micro 71K 69 2.1% $41 3.8x $28,900 Active
@StyleByReed Macro 890K 49 0.6% $89 1.8x $19,200 Under Review
@natural_skin_co Nano 12K 79 3.7% $19 5.2x $8,600 Active
@wellness_diary Micro 55K 72 2.4% $38 4.1x $24,700 Active
@EcoBeautyLove Macro 620K 58 0.9% $76 2.4x $31,200 Active

Organic UGC Velocity Trend

Investment Mix by Tier

Macro Fees 38%
Micro/Nano 41%
Amplification 21%
Total Q2 Spend $340K