Customer Analytics Dashboard

Behavioral Segmentation & Archetype Intelligence

Helixra Analytics · B2B Workflow SaaS · $24M ARR · 1,420 Accounts

Behavioral Clusters
6
Active archetypes
EVI Red Zone
38
$1.6M at-risk ARR
Cluster Churn Gap
2.4×
34% vs 11% baseline
Avg Propensity Score
0.61
+0.08 vs Q1
Model Calibration Error
8.7%
Pred vs actual churn

Behavioral Archetype Scatter

Usage Depth × Engagement Velocity by Cluster

Cluster Distribution by Revenue Tier

Account count across ARR segments

Feature Adoption Depth Score by Cluster

Normalized adoption intensity across core feature sets

Workflows
Integrations
Analytics
Automation
Collaboration
Reporting
Custom API
Mobile
Power-Integrator
0.92
0.98
0.84
0.89
0.76
0.81
0.94
0.73
Champion
0.96
0.82
0.91
0.78
0.95
0.88
0.67
0.79
Feature-Explorer
0.71
0.54
0.79
0.58
0.69
0.62
0.49
0.66
Steady-User
0.81
0.52
0.63
0.57
0.74
0.68
0.31
0.59
Support-Heavy
0.64
0.47
0.56
0.41
0.61
0.53
0.28
0.38
Passive-Observer
0.49
0.22
0.37
0.19
0.44
0.33
0.11
0.26
High (0.80+)
Medium (0.60-0.79)
Low (0.40-0.59)
Critical (<0.40)

Expansion-Ready Accounts

High propensity-to-expand (>0.70) in Power-Integrator & Champion clusters

Account Cluster ARR Propensity EVI Stage
Quantum Labs Inc Power-Integrator $142K 0.91 87 Engaged
Vertex Systems Champion $218K 0.89 92 Engaged
Nexus Dynamics Power-Integrator $96K 0.86 81 Active
Orion Technologies Champion $187K 0.84 89 Engaged
Atlas Solutions Power-Integrator $124K 0.82 78 Active
Prism Analytics Co Power-Integrator $159K 0.79 84 Engaged
Beacon Enterprises Champion $203K 0.77 91 Engaged
Catalyst Group Power-Integrator $88K 0.75 76 Active

Archetype Profile Comparison

Radar view of key behavioral dimensions

Engagement Velocity Index Trend

60-day rolling average by cluster

Cluster Churn Rate Differential

Annualized churn by behavioral archetype

Passive-to-Active Conversion

Post-onboarding v2 impact on cluster migration