Helios Financial Services • Q4 2024 Survey Wave • n=2,847 respondents
| Segment | NPS | n | CI Width | Δ vs Overall | Trend (8w) | Upgrade Intent | Revenue Impact |
|---|---|---|---|---|---|---|---|
| Enterprise | +62 | 824 | 12 | +18 | +8pp | 73% | $12.4M ARR |
| Growth | +48 | 1,142 | 16 | +4 | +3pp | 58% | $8.7M ARR |
| Starter | +39 | 618 | 21 | −5 | −2pp | 41% | $2.1M ARR |
| Trial | +24 | 263 | 28 | −20 | −7pp | 29% | $0.6M ARR |
| APAC-JP | +71 | 412 | 14 | +27 | +11pp | 81% | $6.2M ARR |
| APAC-AU | +54 | 298 | 19 | +10 | +5pp | 64% | $3.1M ARR |
| NA-US | +46 | 1,024 | 15 | +2 | 0pp | 52% | $9.8M ARR |
| NA-CA | +42 | 186 | 24 | −2 | −1pp | 48% | $1.4M ARR |
| EMEA-North | +38 | 421 | 20 | −6 | −3pp | 39% | $2.7M ARR |
| EMEA-South | +19 | 142 | 34 | −25 | −9pp | 24% | $0.8M ARR |
| Age 18-24 | +52 | 214 | 26 | +8 | +4pp | 61% | — |
| Age 25-34 | +58 | 892 | 14 | +14 | +6pp | 67% | — |
| Age 35-44 | +41 | 1,108 | 13 | −3 | −1pp | 49% | — |
| Age 45-54 | +36 | 487 | 18 | −8 | −4pp | 42% | — |
| Age 55+ | +28 | 146 | 29 | −16 | −7pp | 31% | — |