Omnichannel CLV & Retention Cohort Analysis
Portfolio 24M CLV
$118.40
Omnichannel Cross-Poll Rate
18.3%
Loyalty Engagement Rate
42.1%
Cohort Retention Heatmap (% Retained by Month)
Cohort
M0
M1
M2
M3
M4
M5
M6
2024-06
100%
68%
54%
38%
62%
58%
55%
2024-07
100%
71%
56%
41%
65%
61%
2024-08
100%
69%
52%
44%
67%
2024-09
100%
74%
60%
48%
2024-10
100%
76%
63%
2024-11
100%
78%
Note: April cohort (2024-04) M3 drop to 38% due to 3PL fulfillment delay; M4 recovery from Loyalty Double Points event.
Predicted 24M CLV by Acquisition Channel
90-Day Repeat Purchase Rate Trend
CLV Trajectory by Cohort Age (Cumulative Revenue per Customer)
Churn Leading Indicator Score Distribution
Channel Cross-Pollination
Acquisition Channel CLV Efficiency
| Channel |
New Customers/Yr |
Avg CAC |
24M CLV |
CLV:CAC |
90d Repeat % |
Cross-Poll % |
| DTC Web (Organic) |
18,200 |
$32 |
$156 |
4.9× |
34.2% |
22.1% |
| DTC Web (Paid Social) |
24,600 |
$48 |
$134 |
2.8× |
28.7% |
19.4% |
| In-Store Walk-in |
31,400 |
$12 |
$142 |
11.8× |
26.1% |
14.6% |
| Marketplace (Amazon) |
28,000 |
$53 |
$58 |
1.1× |
11.3% |
8.3% |
| Email Referral |
12,800 |
$18 |
$168 |
9.3× |
41.6% |
26.8% |
| Influencer Partnership |
9,200 |
$64 |
$122 |
1.9× |
19.4% |
15.2% |
Red flag: Marketplace channel CLV:CAC of 1.1× is below break-even threshold (target 3.0×). Recommend reducing acquisition spend or improving onboarding flow.
Cohort Net Revenue Retention
Win-back Campaign Conversion by Recency