Multi-Touch Attribution & Journey Path Intelligence — Vertex Commerce B2B
| Path Sequence | Conversions | Avg ACV | Total Revenue | Avg Time |
|---|---|---|---|---|
| Email → Webinar → Demo → Close | 24 | $142,000 | $3,408,000 | 42d |
| Organic → Content → Email → Demo | 31 | $118,000 | $3,658,000 | 38d |
| Partner → Demo → Close | 18 | $135,000 | $2,430,000 | 28d |
| Paid Social → Retarget → Email → Close | 42 | $94,000 | $3,948,000 | 51d |
| Display → Organic → Demo → Close | 26 | $102,000 | $2,652,000 | 46d |
| Paid Search → Landing → Email → Demo | 38 | $86,000 | $3,268,000 | 35d |
| Event → Email → Demo → Close | 15 | $128,000 | $1,920,000 | 33d |
| Single Touch (Direct/Branded) | 54 | $68,000 | $3,672,000 | 12d |