Marketing ROI & Channel Efficiency

Pipeline-sourced revenue attribution across all marketing channels

Blended Marketing ROI
3.8x
+12% vs prev period
Incremental ROAS
1.3x
-22% LinkedIn Paid
Avg CAC
$2,847
-8% efficiency gain
Pipeline Contribution
68%
+5pp from organic
LTV:CAC Ratio
4.2:1
+0.3 improvement
Avg Payback Period
8.4m
-0.6m faster

Blended ROI by Channel Cluster — Last 90 Days

CAC by Channel & Segment

Time-to-Revenue Velocity

Campaign ROI Efficiency: Spend vs Pipeline Generated

Budget Efficiency Score by Channel

Payback Period Distribution

Pipeline Contribution Rate & Content-Assisted Pipeline Value

Organic iROAS
4.8x
+31% pipeline post-SEO content
LinkedIn Paid Spend
$187k
+47% spend, -22% contribution
Content Marketing ROI
6.1x
Comparison pages driving lift

Campaign Performance Detail

Campaign Name Channel Spend Pipeline Generated ROI CAC Payback (m) Status
Meridian vs Asana - Search Google Ads $42,300 $318,400 7.5x $2,115 6.2 High ROI
Enterprise Demo Campaign LinkedIn Paid $68,500 $89,050 1.3x $4,278 14.8 Alert
SEO Comparison Hub Organic $8,200 $127,600 15.6x $820 3.1 High ROI
Retargeting - Product Tour Meta Ads $23,100 $115,500 5.0x $1,925 7.4 High ROI
Webinar Series Q4 Email + Events $15,800 $63,200 4.0x $2,633 9.1 Medium
Brand Awareness Display Display Ads $31,200 $74,880 2.4x $3,467 11.3 Medium
Partner Co-Marketing Partner $12,400 $86,800 7.0x $1,550 5.8 High ROI
G2 Review Generation Review Sites $6,900 $48,300 7.0x $1,725 6.5 High ROI