Internal email performance metrics are directionally useful but strategically insufficient. This dashboard contextualizes your email program against 8 DTC home goods competitors, tracking Share of Inbox, engagement indices, and benchmark gaps to optimize competitive revenue share.
HomeGoods Direct vs. Top 3 Competitors
Index: 100 = Category Average
Breakdown of the 4.2% gap to best-in-class CTOR (HomeStyle Co.)
Monthly Send Volume — Last 12 Months
Indexed to Category Average (100 = Avg)
| Competitor | Open Rate | CTOR | Send Freq | Inbox Rate | Unsub Rate | Share of Inbox |
|---|---|---|---|---|---|---|
| HomeGoods Direct | 31.2% | 18.4% | 14.2 | 87.4% | 0.18% | 18.3% |
| HomeStyle Co. | 34.8% | 22.6% | 22.1 | 84.2% | 0.24% | 24.1% |
| Modern Living Inc. | 29.4% | 17.2% | 18.6 | 88.1% | 0.16% | 16.7% |
| CasaHome Brand | 27.8% | 15.9% | 12.4 | 86.3% | 0.14% | 11.2% |
| Urban Nest Co. | 32.1% | 19.3% | 15.8 | 85.7% | 0.21% | 14.8% |
| Habitat House | 26.3% | 14.1% | 9.2 | 89.2% | 0.11% | 8.4% |
| Curated Spaces | 28.6% | 16.8% | 11.3 | 87.9% | 0.15% | 9.7% |
| Dwelling Co. | 30.2% | 17.7% | 13.9 | 86.8% | 0.19% | 12.1% |
| Category Average | 30.1% | 17.8% | 16.8 | 85.6% | 0.17% | 14.4% |
Top Topic Clusters — Last 90 Days
Inbox Rate vs. Category Average (Monthly)