Sourcing Channel ROI & Pipeline Quality Attribution

Vantara Logistics · Scaling from 180 to 310 annual hires · Q1 2024

Current Quarter Goal
CPQH Target: $13,500
40% spend reallocation from job boards to referrals
Blended CPQH
$14,820
↓$3,240
Avg QoH Index
68.4
+4.2
Avg Conv. Rate
2.84%
+0.41%
Total Hires
287
+19%
Referral % of Total
32.8%
+8.1%
Avg Time-to-Hire
38d
↓7d

Channel ROI Quadrant: CPQH vs. Quality-of-Hire Index

Referral
LinkedIn Direct
Indeed
Agency

Sourcing Budget Allocation vs. Hire Yield Gap

Passive Response Rate

CPQH Trend: Top 4 Channels

QoH Index Over Time

Channel Conversion Funnel

Channel Performance Detail

Channel Total Spend Hires CPQH Conv. Rate QoH Index 6mo Ret. Status
Employee Referral $112,000 94 $8,900 14.8% 84.2 91% Optimize
LinkedIn Direct $178,400 61 $12,300 3.7% 76.4 87% Grow
Career Site $43,200 38 $14,200 2.1% 71.3 83% Maintain
Indeed $340,000 47 $31,200 1.4% 57.3 68% Alert
ZipRecruiter $124,000 22 $19,800 1.8% 63.1 74% Review
Agency $286,000 19 $47,600 8.3% 61.8 72% Review
Other $58,400 6 $16,700 0.9% 66.5 79% Maintain

Job Board Efficiency: Qualified Apps per $1K Spent

Source Mix Concentration Over Time

Time-to-Productive-Hire vs. QoH Index by Channel