SEM Dashboard — Landing Page & Quality Score Optimization

Apex Logistics Technology · $215K monthly spend · Last updated: Week 12

Target: QS 7.0
5.9
Current Avg QS
Weighted Quality Score
5.9
-0.3 vs. Week 8
CPC Efficiency Ratio
0.87
+0.05
Avg LP Experience Score
6.2
-0.8
Avg Expected CTR Score
6.5
Flat
Avg Bounce Rate
42%
+8pp
Post-Click ROAS
3.4x
+0.2x

Quality Score Component Diagnostic Matrix by Cluster

CPC Efficiency Ratio by Keyword Cluster

QS Opportunity Impact

HRIS Cluster -$12.4K/mo
ELD Compliance -$3.2K/mo
Last Mile Delivery -$2.8K/mo
Total CPC Overpayment
$18.4K/mo
If all clusters reached QS 7.0

Landing Page Performance Matrix

Landing Page Cluster LP Exp Score Bounce % Conv Rate Avg Time Mobile LCP
/fleet-management Fleet Mgmt 7.8 31% 4.2% 2:14 1.8s
/route-optimization Route Opt 7.2 35% 3.8% 1:58 2.1s
/logistics-tms Logistics TMS 6.5 38% 3.5% 1:42 2.3s
/hr-payroll-new HRIS 3.2 64% 1.1% 0:28 3.4s
/supply-chain SC Visibility 6.9 36% 3.6% 1:52 2.0s
/freight-management Freight Mgmt 6.3 41% 3.1% 1:36 2.4s
/last-mile Last Mile 5.8 44% 2.9% 1:28 2.6s
/eld-compliance ELD Compliance 5.4 48% 2.6% 1:18 2.7s

Page Load Speed vs. LP Experience Score

Bounce Rate vs. LP Experience Score

Expected CTR Score Distribution

LP Experience Score Distribution

Ad Relevance Score Distribution

CPC Overpayment Waterfall — Potential Savings by Cluster

Post-Click Revenue per Session (12-Week Trend)

Recommended Actions

CRITICAL
Optimize /hr-payroll-new mobile LCP (3.4s → 1.8s) — compress hero image, lazy-load non-critical assets
HIGH
Rewrite /eld-compliance ad copy to improve Expected CTR score (5.1 → 6.5+)
MEDIUM
A/B test /last-mile headline variants to reduce bounce rate (44% → 35%)