Loopbase App • Consumer Fintech • 890K MAU • $14M ARR
Tracking DAU/WAU/MAU ratios, cohort retention slopes, and engagement decay velocity to connect digital touchpoint frequency to long-term user value and improve 30-day rolling retention.
| Segment | Users | Decay Velocity | Last Active | Re-Engage Priority | Predicted Churn |
|---|---|---|---|---|---|
| Mobile Onboarded – Week 2 | 18,420 | 28% | 3 days ago | High | 64% |
| Tablet Low-Engagement | 8,210 | 32% | 5 days ago | High | 71% |
| Web Dormant – Month 1 | 14,890 | 21% | 7 days ago | Medium | 58% |
| Mobile Medium-Engagement Decline | 22,340 | 16% | 2 days ago | Medium | 42% |
| Desktop Low-Session Frequency | 6,780 | 19% | 4 days ago | Medium | 53% |
| Mobile High-Engagement Drop | 4,120 | 12% | 1 day ago | Low | 31% |
| Web Medium-Engagement Flat | 11,560 | 12% | 3 days ago | Low | 34% |
| Tablet Medium-Engagement | 3,920 | 18% | 6 days ago | Medium | 49% |
| Desktop Dormant – Month 2 | 9,340 | 19% | 9 days ago | Medium | 56% |
| Mobile Low-Engagement – Week 3 | 16,780 | 16% | 4 days ago | Medium | 44% |