Automation & Revenue Attribution Modeling

Vantara Home · Email Marketing Dashboard

Automation Revenue Share

41.3%

+3.3% vs target 55%

Avg Revenue per Trigger

$18.42

+$2.11 MoM

Portfolio Coverage Rate

68%

22 of 32 triggers

Cart Recovery Rate

8.7%

+1.6% vs rebuild

Attribution Overlap Index

14.2%

Below 15% threshold

Welcome Series Payback

12.3d

-2.1d MoM

Flow-Level Revenue per Trigger

Revenue Attribution by Flow Type

Automation Recency Decay Index

Trigger Precision Rate

87.4%

Triggers → Valid Opens

Top Flow Conversion

Cart Abandon 8.7%

Welcome Series 6.2%

Browse Abandon 4.1%

Post-Purchase 3.8%

Win-Back 30d 2.9%

A/B Test Velocity

3.2

Tests/flow/quarter

58% win rate

Multi-Step Flow Conversion Funnel — Cart Abandon

Attribution Overlap Heatmap

% of orders attributed to both flows

Cart

Browse

Welcome

WinBack

Cart Abandon

—

22.1%

8.3%

4.7%

Browse Abandon

22.1%

—

11.2%

6.1%

Welcome Series

8.3%

11.2%

—

3.4%

Win-Back 30d

4.7%

6.1%

3.4%

—

>15% requires suppression logic

90-Day Automation Revenue Trend

Automation Portfolio Audit

Flow Name	Category	Status	RPT	Decay Index	Conv %	Action
Cart Abandon	Recovery	Active	$28.40	0.92	8.7%	—
Welcome Series	Onboarding	Active	$22.10	0.88	6.2%	—
Browse Abandon	Recovery	Active	$16.30	0.81	4.1%	Review overlap
Post-Purchase Cross-Sell	Upsell	Active	$19.70	0.86	3.8%	—
Win-Back 30d	Re-engage	Active	$14.20	0.74	2.9%	—
VIP Tier Upgrade	Loyalty	Testing	$31.80	0.95	7.1%	Scale
Holiday Win-Back	Re-engage	Flagged	$4.20	0.28	0.9%	Retire
Generic Newsletter Drip	Nurture	Flagged	$2.80	0.22	0.6%	Retire

Flow Profitability vs Breakeven

Portfolio Coverage Gap Analysis

Behavioral Triggers Covered 22 / 32

Top Coverage Gaps:

Second Purchase Nudge Not covered

Product Review Request Not covered

Category Deep-Dive Not covered

Replenishment Reminder Not covered

Birthday/Anniversary Planned Q2