Competitive SERP & Digital Shelf Market Positioning

Cordwell Home & Living — Digital Merchandising Intelligence

Target: 46% by Q4 2025

34.2% Organic Revenue Share

Organic Digital Revenue Share

34.2%

+2.1%

Non-Branded SERP Win Rate

24.8%

-3.4%

AIO Appearance Rate

11.3%

+4.2%

Paid-Organic Overlap Waste

$31.4K

per month

Shopping Impression Share

41.7%

+1.8%

Rich Result Capture Rate

67.2%

+5.1%

Competitive SERP Rank Heat Map — Category Performance vs. Top 3 Competitors

Cordwell

Nesthaven

Arkfield

Mayvale

Bedroom

2.8

4.2

5.1

6.8

Kitchen

6.4

2.1

3.7

5.3

Living Room

3.9

5.2

2.6

7.1

Outdoor

5.7

4.3

1.9

8.2

Bath

2.4

5.8

3.5

7.4

Storage

4.1

2.7

6.9

5.4

Lighting

1.8

3.2

4.6

7.8

Decor

5.3

3.8

2.3

6.7

Average organic rank positions. Lower is better. Green = top 3; Red = position 6+

Share of Voice by Category

AIO Appearance Rate by Category

Share of Voice & SERP Win Rate — 52-Week Trend

Google Shopping Impression Share

Paid-Organic Overlap Analysis

Total Overlap Keywords 487

Monthly Waste $31,400

Avg. Organic Position 2.8

Potential Savings (12mo) $376.8K

Top Overlap Category

Kitchen Cookware — $8,200/mo

Digital Shelf Content Score

SKU-Level Digital Shelf Intelligence — Top 10 Priority Items

SKU	Category	Product	Org. Rank	Comp. Rank	Content Score	AIO Status	Action
CW-8471	Kitchen	Ceramic Cookware Set	8.2	2.4	54	Missing	Add structured data
CW-3294	Bedroom	Platform Bed Frame	3.1	4.8	82	Present	Expand content
CW-5612	Lighting	LED Floor Lamp	2.3	5.7	91	Present	Monitor
CW-7183	Outdoor	Patio Dining Set	6.8	1.9	47	Missing	Content overhaul
CW-4926	Bath	Vanity Mirror Cabinet	2.9	4.2	78	Partial	Add FAQ schema
CW-2157	Living Room	Sectional Sofa	4.3	2.1	68	Partial	Improve images
CW-9834	Decor	Wall Art Canvas Set	5.1	3.4	62	Missing	Add reviews schema
CW-6541	Storage	Modular Shelving Unit	3.7	6.2	85	Present	Monitor

Marketplace vs. Own Site Rank

Category Performance Summary

Top Performer

Lighting

Avg. rank 1.8 • AIO 18.2% • SOV 32.4%

Needs Attention

Kitchen

Avg. rank 6.4 • AIO 8.1% • SOV 18.3%

Competitive Threat

Outdoor

Nesthaven gaining +12% SOV in 90 days

Recommended Actions

• Reallocate $31.4K from overlap waste to content
• Priority: Kitchen AIO optimization (8→25%)
• Deploy structured data on 47 priority SKUs