Creator Fraud & Audience Authenticity Audit

Lumis Skincare • Q2 2024 • 47 Active Creators • $412K Budget

Avg Authenticity Score
76.3%
+2.1% vs Q1
Avg Velocity Anomaly
2.3x
Within normal
Critical Risk Creators
3
Immediate review
Fraud-Adjusted CPE
$4.82
Raw: $3.21
Overlap Dedup Index
18.4%
Cross-creator
Verified Conversion
62.7%
+8.3% vs Q1

Creator Risk Map: Authenticity vs. Engagement Anomaly

Fraud-Adjusted CPE vs. Raw CPE

Follower Growth Spike Detection Timeline

Creator Authenticity Score Heatmap (Top 20 by Spend)

Auth
Velocity
Geo
Sentiment
Growth
Overlap
Demo
Convert
CPE
Risk
@velvet_rise
49
6.8
23
38
47
12
84
34
8.2
C
@glowpulsex
53
3.4
61
72
8
28
41
42
6.1
C
@skinlux.co
68
5.1
14
31
11
9
79
48
5.4
C
@priya.realskn
94
1.2
6
88
4
7
91
82
2.8
S
@emma.glow
87
1.8
9
81
6
22
86
74
3.2
S
@skin.michelle
82
2.1
11
76
9
14
83
68
3.6
S
@radiant_lia
79
2.9
17
71
13
19
77
61
4.1
M
@beautybysarah
84
1.6
8
79
7
11
81
71
3.4
S
Color scale: Green (Safe) • Yellow (Monitor) • Red (Critical)

Creator Audit Data Table

Creator Handle Platform Tier Auth Score Velocity Geo Mismatch Sentiment Convert Rate Fraud CPE Risk
@velvet_rise Instagram Macro 49% 6.8x 23% 38% 34% $8.21 CRITICAL
@glowpulsex Instagram Micro 53% 3.4x 61% 72% 42% $6.14 CRITICAL
@skinlux.co TikTok Micro 68% 5.1x 14% 31% 48% $5.42 CRITICAL
@priya.realskn YouTube Macro 94% 1.2x 6% 88% 82% $2.81 SAFE
@emma.glow Instagram Micro 87% 1.8x 9% 81% 74% $3.22 SAFE
@skin.michelle TikTok Nano 82% 2.1x 11% 76% 68% $3.61 SAFE
@radiant_lia Instagram Micro 79% 2.9x 17% 71% 61% $4.12 MONITOR
@beautybysarah YouTube Macro 84% 1.6x 8% 79% 71% $3.43 SAFE

Geographic Audience Mismatch

Fraud Risk Alert Feed

CRITICAL • 2 days ago
@velvet_rise: Authenticity dropped 81%→49%, velocity spike 6.8x, growth spike +47%
CRITICAL • 4 days ago
@glowpulsex: Geographic mismatch 61% (PH audience, US brand)
CRITICAL • 6 days ago
@skinlux.co: Sentiment authenticity 31%, velocity anomaly 5.1x
MONITOR • 8 days ago
@radiant_lia: Velocity anomaly 2.9x, overlap index rising to 19%
MONITOR • 11 days ago
@glam.jess: Follower growth spike +28% in 7 days
RESOLVED • 14 days ago
@priya.realskn: Verified authentic via manual audit, elevated to Safe tier
MONITOR • 16 days ago
@skin_vibe: Comment sentiment dropped to 54%
CRITICAL • 19 days ago
@luxe.beauty: Authenticity 47%, contract paused pending investigation