DataWeave Insights · B2B Analytics SaaS · Annual Marketing Spend $6.2M
| Campaign | Channel | Spend | Influenced Pipe | ROI | Opps | CAC |
|---|---|---|---|---|---|---|
| Enterprise Webinar Series Q3 | Webinars | $68K | $621K | 9.1× | 34 | $9.2K |
| Partner Co-Marketing SEA | Partnerships | $92K | $738K | 8.0× | 28 | $11.4K |
| Content Hub — Analytics Guide | Content | $54K | $412K | 7.6× | 41 | $7.8K |
| Organic Search SEO | SEO | $114K | $821K | 7.2× | 62 | $6.9K |
| Industry Report Launch | Content | $78K | $521K | 6.7× | 37 | $10.2K |
| Email Nurture — Mid-Funnel | $42K | $274K | 6.5× | 48 | $5.4K | |
| G2 Reviews & Profile Ads | Review Sites | $38K | $219K | 5.8× | 19 | $12.1K |
| LinkedIn Thought Leadership | Organic Social | $29K | $164K | 5.7× | 22 | $8.6K |
| Retargeting Display Q3 | Display Ads | $86K | $402K | 4.7× | 31 | $14.8K |
| LinkedIn Sponsored Content | Paid Social | $248K | $719K | 2.9× | 46 | $22.1K |
| Google Search — Brand | Paid Search | $124K | $356K | 2.9× | 28 | $19.4K |
| Trade Show — Data Summit | Events | $196K | $548K | 2.8× | 24 | $26.7K |
| Video Ads — YouTube | Video Ads | $102K | $278K | 2.7× | 18 | $24.3K |
| Q3 Brand Campaign | Brand | $420K | $1.1M | 2.6× | 52 | $28.9K |
| Podcast Sponsorships | Podcasts | $64K | $154K | 2.4× | 12 | $31.2K |
| Influencer Partnerships | Influencer | $58K | $132K | 2.3× | 9 | $34.8K |
| Paid Search — Enterprise Tier | Paid Search | $312K | $642K | 2.1× | 38 | $36.1K |
| Facebook Lead Gen | Paid Social | $94K | $171K | 1.8× | 14 | $42.6K |