Paid Social & Acquisition Efficiency

Creston Activewear · $280K/mo · Last 90 Days

Platform-Adj. ROAS

2.41x

-37% vs Platform

Blended CAC

$47.20

-12% MoM

90-Day LTV:CAC

3.24x

Above 3.0x Target

Incremental ROAS

0.87x

Critical: Retarget

Attribution Delta

38%

Finance Risk

Spend Pacing

98.4%

On Track

Creative Frequency Decay Curves

Video B Burned: 4.2+ Freq

Cross-Channel Attribution Comparison

Alert: 38% delta between platform-reported ($3.8x) and MTA-adjusted ROAS ($2.41x). Finance using inflated figures for budget planning.

90-Day Cohort LTV by Channel

Thumb-Stop-to-Purchase Funnel by Creative

Audience Saturation Rate by Campaign

Qualified Lead Rate by Creative

Video A - Product Demo 68%

Video B - Lifestyle 43%

Carousel C - Feature Grid 61%

Static D - Price Promo 39%

UGC E - Testimonial 72%

Daily Spend Pacing

CAC Trend (30d)

$47.20

↓ $6.30 vs Prior Period

Holdout Test: Meta Retarget

Test Period: Mar 10-24

Incremental ROAS: 0.87x

Organic Capture: ~73%

Action: Reduce retarget budget by 40%

Creative Performance Master Table

Creative ID	Format	Channel	Impressions	CTR	CPL	QLR	PA-ROAS	Frequency	Status
VID-A-001	Video (30s)	Meta	2.4M	3.8%	$32.10	68%	3.2x	2.7	Active
VID-B-002	Video (15s)	TikTok	3.1M	4.2%	$28.40	43%	1.9x	4.6	Burned
CAR-C-003	Carousel	Meta	1.8M	2.9%	$41.20	61%	2.7x	3.1	Active
STA-D-004	Static	Pinterest	890K	1.6%	$52.80	39%	2.1x	2.3	Review
UGC-E-005	UGC Video	TikTok	2.7M	5.1%	$24.60	72%	3.6x	1.9	Scale
VID-F-006	Video (60s)	LinkedIn	420K	2.2%	$87.30	81%	4.1x	1.4	Active
CAR-G-007	Carousel	Meta	1.5M	3.1%	$38.90	54%	2.4x	3.8	Monitor
STA-H-008	Static	Meta	1.1M	2.4%	$44.70	48%	2.0x	4.2	Review

Spend Efficiency Matrix: CAC vs LTV

Channel Budget Allocation

Meta $173,600 (62%)

TikTok $64,400 (23%)

LinkedIn $25,200 (9%)

Pinterest $16,800 (6%)

Total Monthly Spend $280,000

Target for Q2 $252,000

Planned Reduction -10%