Audience Quality & Authenticity Intelligence

DriftLine Apparel — Active Creator Portfolio Analysis

Avg Authenticity Score
74.2
+3.1 vs Q4
Real Follower Ratio
81.3%
-1.8% WoW
ICP Alignment Rate
62.4%
+5.2% MoM
Engagement Pod Rate
12.7%
+2.1% WoW
Avg CPARAM
$0.58
-$0.09 MoM
Reachability Rate
68.9%
+1.4% WoW

Creator Quality Matrix

Authenticity Score vs ICP Alignment — Q1 = Prime, Q3 = Reject Zone

Top Creator: @runcoremia

Multi-dimensional Quality Profile

Demographic Match Breakdown

Portfolio-wide Alignment to ICP (25-40, Urban, Sustainable)

Age Match (25-40) 68%
Urban Location 74%
Sustainability Interest 59%
Professional/White Collar 62%
Active Lifestyle 81%

Follower Growth Velocity Anomaly Matrix

12-Week View — Red = Suspicious Spike (>3σ), Green = Organic Growth

Sponsored vs Organic Engagement

8-Week Rolling Average — Drop-off by Content Type

Audience Retention by Post Type

Stories vs Feed vs Reels — % Reach Retained

Engagement Pod Risk

12.7% flagged interactions

Platform Distribution

18 active creators

Contract Status

1 contract on hold

Creator Roster Quality Audit

Creator Platform Auth Score Real % ICP % Pod % CPARAM Status
@runcoremia IG 88 89% 74% 8% $0.41 Active
@yogawithsara IG 82 86% 68% 11% $0.53 Active
@fitfam_jen TT 76 82% 71% 9% $0.47 Active
@urbanrunclub IG 79 84% 66% 13% $0.59 Active
@movewithkala IG 54 67% 58% 22% $0.89 Hold
@strengthsara TT 73 79% 63% 14% $0.62 Active
@gymflow.dan IG 62 71% 44% 19% $0.94 Review
@liftswithlena TT 58 69% 51% 17% $0.87 Review

Audience Overlap Index

Cross-creator Follower Duplication — Higher = Budget Waste Risk