Creative Intelligence & Message Resonance

3 ad sets fatigued — refresh required

GlowKind DTC Skincare · $185K/mo ad spend · Last updated: 2 hours ago

Creative Rev per $1K

$3,240

+12%

Avg Fatigue Index

2.84

+18%

Hook Retention

36.2%

+8%

Concept Half-Life

18.4d

-22%

UGC/Branded ROAS Δ

+0.8×

UGC 3.6 vs 2.8

Testing Velocity

4.2/wk

+5%

Creative Fatigue Timeline — Top 5 Concepts

Hook Retention Rate (3s/15s) by Concept

Format Performance Matrix — ROAS by Channel

Meta Feed

Meta Stories

TikTok

YouTube

Static Image

3.2×

2.4×

2.1×

1.3×

Video (15s)

3.6×

3.4×

4.1×

2.8×

Video (30s)

2.9×

2.7×

3.5×

3.3×

Carousel

2.8×

1.9×

1.6×

0.9×

ROAS ≥4.0

3.0–3.9

2.0–2.9

<2.0

Message Resonance Score — Top Concepts

Spend-Weighted Asset Rating Distribution

Concept Performance Leaderboard

Concept	Type	Spend	ROAS	Fatigue Index	Half-Life (d)	Resonance	Status
Morning Ritual	UGC Video	$28,400	3.6×	4.2	7.2	82	Fatigued
Glow Up Challenge	UGC Video	$22,100	4.1×	1.8	24.5	88	Active
Science Story	Branded	$18,900	2.8×	2.1	19.8	76	Active
Before/After	UGC Static	$16,200	3.2×	3.7	12.3	74	Fatigued
Night Routine	UGC Video	$14,800	3.4×	2.4	18.1	79	Active
Ingredient Deep Dive	Branded	$12,600	2.3×	1.9	21.4	71	Active
Customer Testimonial	UGC Video	$10,400	3.8×	3.9	9.7	85	Fatigued
Product Tutorial	Branded	$8,900	2.6×	1.6	26.2	68	Active