Product & Growth KPI Dashboard

PLG Funnel Performance — Weekly Cohort View

Activation Rate

34%

D30 Retention

28%

TTV

3.2h

PQL Conversion

9.4%

WAU Growth

+4.1%

K-factor

0.31

D30/D60/D90 Retention Curves by Cohort

PLG Funnel

Time-to-Value Distribution

Feature Adoption by Cohort Week

W39

W40

W41

W42

W43

W44

W45

W46

W47

W48

W49

W50

Workflow Builder

65%

68%

71%

72%

69%

73%

66%

74%

70%

75%

76%

69%

Team Invite

48%

51%

53%

50%

52%

55%

54%

57%

56%

59%

61%

58%

Integrations

45%

47%

49%

46%

50%

51%

53%

54%

56%

58%

60%

52%

Reports

38%

40%

42%

39%

41%

44%

43%

45%

46%

44%

47%

45%

Automation

28%

30%

32%

29%

31%

33%

35%

34%

36%

37%

33%

35%

API

22%

24%

25%

23%

24%

26%

25%

27%

28%

26%

29%

27%

Templates

56%

58%

60%

57%

59%

62%

64%

61%

63%

66%

65%

62%

Mobile App

41%

43%

44%

42%

43%

46%

45%

47%

49%

48%

50%

47%

NPS by Segment

WAU Trend & Growth Rate

PLG vs Sales CAC

PLG CAC

$320

Sales-led CAC

$1,840

5.8× more efficient

Viral K-factor

0.31 — crossed threshold W41

PQL Conversion

9.4%

PQL → Paid

Cohort Performance Table

Cohort Week	Signups	Activation Rate	D30 Retention	TTV Median	PQL Conv.	Status
W50	1,842	34%	28%	3.2h	9.4%	On Track
W49	1,756	33%	27%	3.4h	9.1%	On Track
W48	1,821	32%	26%	3.5h	8.9%	On Track
W47	1,793	31%	26%	3.7h	8.7%	On Track
W46	1,812	30%	25%	3.9h	8.5%	Needs Review
W45	1,764	30%	25%	4.1h	8.3%	Needs Review
W44	1,697	29%	24%	4.3h	8.1%	Needs Review
W38	1,581	28%	19%	5.1h	6.8%	Critical