| Feature Gap | Loss Count | % of Losses | Primary Competitor | Avg Deal Size |
|---|---|---|---|---|
| Advanced Analytics & BI | 34 | 28.3% | Competitor A | $87K |
| Multi-Channel Attribution | 27 | 22.5% | Competitor B | $62K |
| API Extensibility | 19 | 15.8% | Competitor C | $104K |
| Enterprise SSO/SAML | 16 | 13.3% | Competitor A | $145K |
| Compliance Certifications | 14 | 11.7% | Competitor D | $178K |
| Mobile App Feature Parity | 11 | 9.2% | Competitor B | $41K |
| Workflow Automation | 8 | 6.7% | Competitor E | $56K |