Product KPI Scorecard & North-Star Metrics

Helix Analytics • $52M ARR • 2,100 accounts

Product Health Score
79
-6 vs target
Revenue per Active User
$142
+9% YoY
Engagement Quality Index
68
+3 pts MoM
Error Abandon Rate
6.2%
Week 8 spike
Release Success Rate
71%
-14 vs target
Product NRR
106.4%
-1.6% vs target

Six-Dimension Product Health

KPI Target Attainment

Health Score
93% (79/85)
RPAU Growth
75% (9%/12%)
Engagement Index
91% (68/75)
Release Success
84% (71%/85%)

RPAU vs MAU Divergence (12-Month Trend)

MAU growing 18% YoY while RPAU grows 9% indicates seat inflation — usage spread thinner across more accounts.

NPS Driver Contribution

Reliability-Weighted Usage Score

Underperforming KPI Combinations (Requires Action)

Segment Primary KPI Actual Target Gap Correlated Issue
Enterprise Error Abandon 11.4% 5.0% +6.4% Week 8 API latency
Mid-Market Release Success 68% 85% -17% Low feature adoption
Self-Serve Seat Utilization 58% 75% -17% Seat inflation
Enterprise Health Score 74 85 -11 Reliability drop
Pro NPS Driver -8 +15 -23 Support escalation
Mid-Market RPAU Growth 7% 12% -5% Engagement plateau
Enterprise Product NRR 103.2% 108% -4.8% Expansion lag
Self-Serve Engagement Quality 62 75 -13 Session depth down

Product-Attributed NRR Waterfall Bridge

Base NRR 100% → Expansion +12.8% → Contraction -3.6% → Churn -2.8% = Net 106.4% (Target: 108%)