Content & SEO Lead Funnel Intelligence

Archway Analytics · 90 days ending Nov 15, 2024

Content-Sourced SQLs
312
+18% QoQ
Keyword→MQL Rate
6.4%
+0.7pp
Content-to-Close Rate
22.1%
−0.2pp
Avg ICP Fit Score
74
+3 pts
Organic LVR
+7.8%
+2.1pp
CTA Click→Lead
11.3%
+1.4pp

Content Asset Pipeline Value (Lifetime)

Comparison
Enterprise Data Stack 2024
$1.84M
Guide
Modern BI Guide
$1.21M
Blog
SQL vs NoSQL
$687K
Case Study
Acme Co ROI
$592K
Tool
ROI Calculator
$534K
Webinar
Data Governance
$478K
Guide
ETL Best Practices
$412K
Blog
Cloud Migration
$389K

SQL Rate by Asset Category

ICP Fit Score by Keyword Cluster

Asset Traffic-to-Lead Decay (Weeks Since Publish)

Organic Lead Velocity (12 weeks)
+7.8%
Content Influence Rate (Won Pipeline)
34.2%
Indexed Page SQL Yield (per 100 pages)
18.4

CTA Click-to-Lead Rate by Page Zone

Keyword Cluster MQL Conversion Rate

Top Content Assets — Performance Detail

Content Asset Category Topic Cluster SQLs SQL Rate Pipeline Value ICP Fit Weeks Live
Enterprise Data Stack Comparison 2024 Comparison Data Infrastructure 47 9.1% $1.84M 82 38
Modern BI Implementation Guide Guide Business Intelligence 34 7.8% $1.21M 79 52
SQL vs NoSQL: Enterprise Decision Framework Blog Database Selection 28 6.4% $687K 76 44
Acme Co: 3X Revenue Growth with Archway Case Study Customer Success 26 11.2% $592K 88 29
ROI Calculator for Data Analytics Tool Business Case 23 8.7% $534K 81 61
Data Governance for Regulated Industries Webinar Compliance 21 9.8% $478K 84 18
ETL Pipeline Best Practices 2024 Guide Data Engineering 19 5.9% $412K 72 33
Cloud Migration Strategy for Analytics Blog Cloud Infrastructure 17 5.3% $389K 69 26

Content-to-Close Rate by Asset Category

Assets with Active Decay (14 flagged)

Real-Time Analytics Deep Dive
Traffic-to-lead ratio down 42% in 6 weeks
−42%
Data Warehouse Sizing Guide
Traffic-to-lead ratio down 31% in 4 weeks
−31%
API Integration Patterns
Traffic-to-lead ratio down 28% in 5 weeks
−28%
+11 additional assets flagged for content refresh