Attribution & Multi-Touch Content Path Analysis Dashboard

Halo Analytics • Q3 2024

Time-Decay Attributed Pipeline
$4.7M
+124%
Attribution Model Divergence
$2.6M
vs. Last-Touch
Avg Content Touches (Won)
8.3
vs 2.9 Lost
Cross-Channel Assist Rate
41%
Data Stack Guide
Dark Social Influence Est.
31%
Untracked Reach
Pipeline per Production Hour
$18.2K
+34%

Multi-Touch Attribution Flow

Attribution Model Divergence by Asset

Position-Based Credit Distribution

Content Asset Attribution Leaderboard

Asset Name Cluster Last-Touch Time-Decay Divergence Touches Assist %
ROI Calculator Mid-Funnel $38K $159K 4.2× 6.8 68%
Data Stack Buyer's Guide Mid-Funnel $52K $187K 3.6× 7.2 41%
Benchmarking Report 2024 Top-Funnel $94K $213K 2.3× 5.1 52%
Case Study: FinTech Inc Bottom-Funnel $327K $412K 1.3× 3.4 29%
TCO Worksheet Mid-Funnel $21K $98K 4.7× 8.9 73%
Product Demo Video Bottom-Funnel $418K $521K 1.2× 2.7 22%
Integration Playbook Mid-Funnel $44K $134K 3.0× 6.3 58%
Migration Checklist Mid-Funnel $29K $119K 4.1× 7.8 65%

Content Recency Decay Rate

Touch Frequency Impact on Close Rate

Content Reach by Channel

Attribution by Cluster

Conversion Path Length

Content Velocity Contribution Score (Days to Close Impact)

Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
ROI Calculator
-12
-14
-18
-21
-24
-26
-23
-19
-16
-13
-11
-8
Buyer's Guide
-10
-11
-14
-17
-22
-25
-27
-24
-20
-15
-12
-9
Benchmarking Report
-5
-6
-8
-10
-12
-15
-17
-14
-11
-8
-6
-4
Case Study
-3
-3
-4
-5
-6
-8
-9
-7
-6
-5
-4
-3
TCO Worksheet
-13
-15
-19
-23
-28
-31
-29
-25
-21
-17
-14
-11
Demo Video
-2
-2
-3
-3
-4
-5
-6
-5
-4
-3
-2
-1
Integration Playbook
-11
-13
-16
-19
-22
-24
-21
-18
-15
-12
-9
-7
Migration Checklist
-12
-14
-18
-22
-26
-29
-27
-23
-19
-16
-13
-10
Values represent average days reduced from sales cycle when content consumed. Darker = stronger velocity contribution.

Monthly Attribution Revenue Trend

Key Insights

$2.6M pipeline invisible to last-touch, concentrated in mid-funnel educational content
8.3 touches average for closed-won vs 2.9 for lost — content depth predicts close
ROI Calculator shows 4.2× divergence — highest mid-funnel undervaluation
31% dark social influence estimate from direct traffic anomaly analysis
Content velocity: mid-funnel assets reduce sales cycle by 18-31 days on average