Paid Acquisition & ROAS Optimization

Crestline Retail Co. • October 2025 • $387K Monthly Spend

Date Range
Blended ROAS
3.74×
↑ 8.4% vs target
Blended CPA
$127
↓ 12% MoM
Total Spend
$387K
97% pacing
Avg CTR
2.14%
↓ 0.18pp
Landing CVR
4.82%
↑ 0.34pp
Revenue/Click
$6.47
↑ 11%

Spend Efficiency Curve – Marginal ROAS by Weekly Spend Decile

ROAS × iROAS Comparison by Channel

Impression Share Lost

Creative Fatigue Tracker – CTR vs. Fatigue Index (Last 30 Days)

CPA by Audience Segment × Channel

Segment
Google
Meta
LinkedIn
Programmatic
High-Intent
$94
$138
$187
$224
Retargeting
$67
$81
$143
$176
Lookalike
$152
$129
$209
$241
Cold Prospecting
$198
$177
$264
$287

Platform Audience Overlap Score

Top 8 Campaign Performance – October 2025

Campaign Channel Spend Platform ROAS Normalized ROAS Impressions CTR CPA iROAS
Brand Search - Core Google Ads $64,200 8.4× 7.8× 1.2M 5.8% $52 8.1×
Fall Collection - Video Meta $87,400 4.1× 3.6× 4.8M 2.3% $119 3.4×
Performance Max - All Google Ads $92,100 5.2× 4.1× 3.1M 1.9% $134 2.8×
Retargeting - Dynamic Meta $41,800 6.7× 6.2× 2.4M 3.4% $73 5.9×
LinkedIn Sponsored - B2B LinkedIn $28,600 2.9× 2.6× 890K 0.8% $187 2.3×
Shopping - Non-Brand Google Ads $38,900 3.8× 3.5× 2.7M 1.4% $142 3.2×
Programmatic Display Adara $24,700 2.6× 1.9× 6.2M 0.3% $224 1.4×
Meta Lookalike - Cold Meta $9,300 1.8× 1.6× 1.1M 1.1% $177 1.2×

Revenue Per Click by Device

Budget Pacing Accuracy

Landing Page Quality Score

Load Speed 92/100
Mobile Usability 88/100
Form Friction 74/100
Message Match 81/100
Composite Score 83.8
Creative Fatigue Alert
Meta Video "Fall Hiking v3" CTR dropped 0.8pp in 6 days. Fatigue index: 78%. Refresh creative.
Incrementality Warning
Programmatic channel iROAS (1.4×) trails platform ROAS (2.6×) by 46%. Geo holdout suggests low incrementality.
Pacing Update
Google Ads 103% paced ($4.2K overspend). Meta 91% paced. Recommend shifting $8K from Google PMax to Meta retargeting.