Product-Line Profitability

NovaHome Appliances • Portfolio Contribution Margin Analytics

Portfolio Margin
39.4%
+1.2pp
Top-20 Concentration
71%
±0.0pp
Return-Adj Margin
36.8%
-0.4pp
Cross-Subsidy Index
2.8×
+0.1
Avg Variable Cost
$142
-$3
Bundle Dilution
-6.2pp
Critical

Product Family Contribution Margin

Kitchen Premium
48.2%
$12.4M revenue
Climate Standard
41.6%
$9.2M
Smart Home
38.4%
$6.8M
Accessories
52.1%
$4.1M
Entry-Level
28.3%
$5.6M
Smart Thermostat
19.0%
$3.2M
After returns
Bundles
32.6%
$7.8M

SKU Profitability Ranking (Top 10)

KP-2400 Pro
54.2%
AC-1800 Elite
51.8%
SH-920 Hub
48.1%
KP-1600 Std
45.9%
CL-1200 Fan
42.3%
AC-900 Basic
38.7%
KP-800 Entry
31.8%
BUN-3K Mega
30.5%
SH-600 Lite
27.1%
ST-2200 Smart
19.0%

Return-Adjusted Margin Trend

Cross-Subsidy Matrix (Families × Margin Tier)

High (45%+)
Good (35-45%)
Medium (25-35%)
Low (15-25%)
Loss (<15%)
Kitchen Premium
82
34
8
2
0
Climate Standard
42
96
28
6
1
Smart Home
18
64
52
14
3
Accessories
118
38
4
0
0
Entry-Level
6
22
84
38
2
Smart Thermostat
0
2
8
32
1
Bundles
4
18
56
12
2

Margin Velocity Scatter

Bundle Margin Dilution Waterfall

Warranty Cost Allocation

Smart Thermostat $18.40
Climate Standard $6.20
Kitchen Premium $4.80
Smart Home $8.10
Entry-Level $2.90

Variable Cost Trend (90d)

Avg: $142 ↓ 2.1%

Assortment Concentration

71%
Top 20% SKUs

Loss-Leader SKUs (Critical)

ST-2200 Smart Thermostat
Headline: 44.0% → Return-adj: 19.0%
-25.0pp
ST-1800 Basic Thermostat
High support costs + install subsidy
12.4%
KP-500 Promo Blender
Clearance pricing, warranty spike
8.2%

Rationalization Candidates

SKU Margin Velocity Action
CL-340 Mini 14.2% 0.8× Discontinue
SH-120 Sensor 16.8% 1.2× Review
KP-280 Old Gen 11.4% 0.4× Discontinue
AC-450 Refurb 13.6% 0.9× Discontinue
BUN-1K Budget 18.2% 1.1× Review
SH-240 Legacy 10.1% 0.3× Discontinue
Costing Model Refresh: 2024-01-08 Allocation Rule: v3.2 (Activity-Based)
Last Updated: 2 hours ago