Demand Gen & Pipeline Attribution

Meridian Software • Q2 2024 • Multi-Touch Attribution View

Pipeline Target
$4.2M
Current Attainment
$3.84M
91% of target
Marketing Pipeline
$3.84M
+12% MoM
MQL-to-SQL Rate
22.4%
-3.1 pts
Cost per Pipeline $
$0.24
-8% better
Avg Pipeline Velocity
28 days
+6 days
SQL-to-Opp Rate
41.2%
+2.4 pts
Campaign ROI
3.2x
+0.4x QoQ

Marketing-Sourced Pipeline by Campaign Cluster

Q2 2024 • Multi-touch attribution model

MQL-to-SQL Conversion by Channel

Last 90 days • Weekly tracking

Pipeline Velocity by Source

Average days from MQL to Opp • Q2 trend

Campaign-Level Performance & Attribution

Top campaigns by pipeline contribution • Status indicators based on CPPD benchmarks

Campaign Channel Pipeline $ MQLs CPL CPPD Velocity Status
HR Tech Innovation Webinar Webinar $1,120K 487 $142 $0.18 24d On Track
Q2 Paid Search - Brand Google Ads $840K 612 $127 $0.21 26d On Track
LinkedIn Enterprise - Managers LinkedIn Ads $720K 324 $189 $0.29 32d Watch
Content Syndication - TechTarget Syndication $580K 428 $214 $0.37 38d At Risk
Nurture - HR Leaders Email Series Email $380K 298 $98 $0.15 21d On Track
Case Study Download Program Content $200K 542 $76 $0.19 29d On Track

CPL Variance by Audience Segment

Q2 average cost per lead • Benchmark: $160