Content & Keyword Intelligence

Keyword TAM
$2.41M
Client captures 7.8%
Content Gap Opportunity
$148K
-$22K (closing)
SERP Feature Ownership
19.4%
+3.2pp
Cannibalization Index
12.8%
-2.1pp
Content Freshness
62/100
-4 pts
Content Pipeline Value
$87.3K
+14.2%

Keyword Universe TAM by Topic Cluster

Resource Planning
$38K
2.1% captured
Priority
Product Education
$32K
18.4% captured
Buyer Guides
$28K
31.2% captured
Implementation
$24K
42.6% captured
Integration
$19K
5.8% captured
Best Practices
$16K
28.3% captured
Troubleshooting
$14K
22.1% captured
Use Cases
$11K
48.7% captured

Top Content Gap Opportunities

project management software comparison
Resource Planning • Competitor rank: #3
$8.2K
how to implement agile methodology
Implementation • Competitor rank: #2
$6.4K
resource allocation best practices
Best Practices • Competitor rank: #4
$5.9K
project tracking tools free
Product Education • Competitor rank: #5
$4.7K
team collaboration software reviews
Buyer Guides • Competitor rank: #6
$4.1K

Competitor Content Velocity (90 Days)

Content Freshness Alerts (Revenue-Weighted)

Ultimate Guide to Agile Project Management
Last updated 186 days ago • Revenue: $4.2K/mo
28
Critical
Project Tracking Software Comparison 2023
Last updated 142 days ago • Revenue: $3.8K/mo
36
Urgent
Resource Planning Templates Free Download
Last updated 98 days ago • Revenue: $2.6K/mo
44
Moderate
How to Build a Project Timeline
Last updated 74 days ago • Revenue: $2.1K/mo
58
Watch

Publish vs. Update Decision Scores

87
Publish
project budget planning tools
No existing page • Comp. difficulty: Medium • Est. $6.8K/mo
76
Update
team collaboration tools comparison
Rank: #12 • Freshness: 32 • Est. gain: $4.2K/mo
68
Update
agile vs waterfall methodology
Rank: #8 • Freshness: 48 • Est. gain: $3.1K/mo
54
Update
project management certifications
Rank: #15 • Freshness: 56 • Est. gain: $1.8K/mo

SERP Feature Ownership by Type

Content ROI by Format (90 Days)

Content-Attributed Pipeline by Funnel Stage