Demand Forecasting & Sell-Through Analytics

Real-time demand planning feedback loops enabling in-season allocation adjustments and markdown optimization

Revenue Capture Rate
86.4%
+2.8% vs Q3
Last updated: 2 hours ago
Weighted MAPE (Tier A)
10.8%
-1.4% vs target
Forecast Bias Index
+3.2%
Within ±5% target
Sell-Through Rate (30d)
68.5%
+5.3% vs benchmark
Promo Lift Accuracy
±14.2%
Improved 5.8%
Avg Weeks of Cover
5.8
-0.4 vs last month
OTB Utilization
78.3%
On pace (68% elapsed)
Demand Signal Velocity
2.4x
Alert: Athletic cluster
Cannibalization Rate
18.6%
Within 25% threshold
Regional Alloc. Efficiency
0.87
+0.07 improvement
Avg Markdown Depth
22.4%
-3.1% vs target

Forecast vs Actual Demand (Last 90 Days)

Sell-Through Rate by Collection (30/60/90 Days)

Weeks of Cover by Channel

Forecast Deviation Heatmap (Product Clusters × Weeks)

W1
W2
W3
W4
W5
W6
W7
W8
W9
W10
W11
W12
Apparel — Core
+2%
+5%
-3%
+1%
+8%
-4%
+2%
-6%
+3%
+4%
-1%
+2%
Athletic
+12%
+18%
+24%
+31%
+28%
+22%
+16%
+11%
+9%
+5%
+3%
+1%
Outerwear
-5%
-7%
-9%
-12%
-15%
-11%
-8%
-6%
-4%
-2%
+1%
+3%
Footwear
+1%
-3%
+2%
+7%
+4%
+1%
-5%
-2%
+3%
+6%
+9%
+2%
Accessories
-4%
-2%
+1%
+5%
+3%
-1%
-6%
-3%
+2%
+4%
+1%
-2%
Seasonal Ltd
+8%
+13%
+11%
+7%
+4%
-5%
-9%
-13%
-18%
-14%
-10%
-7%
Under by >15%
±5%
±10%
Over by >20%

Top SKU Forecast Deviations (This Week)

SKU Category Forecast Actual Deviation Revenue Impact Action
ATH-2204-BLK Athletic 1,240 1,625 +31.0% +$23.1K Reorder now
OUT-5521-GRY Outerwear 890 645 -27.5% -$19.6K Markdown risk
FOO-8832-WHT Footwear 1,580 1,722 +9.0% +$11.4K Monitor
SEA-9104-NVY Seasonal Ltd 425 348 -18.1% -$6.2K Clear inventory
APP-3309-BLU Apparel 965 1,015 +5.2% +$4.0K On track
ACC-7714-SIL Accessories 710 682 -3.9% -$1.1K On track
ATH-4401-RED Athletic 820 1,065 +29.9% +$18.4K Reorder now
FOO-6623-BRN Footwear 1,120 1,092 -2.5% -$2.2K On track