Cross-Channel Attribution & Campaign Performance
Nexora Analytics · Last updated: Jan 15, 2025 08:42 PST
Goal Progress
ROMI 4.1 → 5.0
Target: +15% reallocation
ROMI
4.1
+8.2%
vs last qtr
Assisted Ratio
2.3:1
+12.1%
vs last qtr
Model Divergence
22%
-5.3%
vs last qtr
Branded Search
38%
+1.2%
vs last qtr
Incrementality Lift
14%
+3.1pp
vs control
Multi-Touch Attribution by Channel
Top 15 Campaigns by ROMI
Campaign
Channel
Spend
Revenue
ROMI
Assisted
Assisted Conversions Trend (90d)
Cost vs. Assisted Conversion
Channel × Campaign Attribution Contribution (%)
Webinar
eBook
Demo
Case Study
Retarget
Paid Search
Display
Video
LinkedIn
28
18
22
12
8
11
6
14
Google Ads
9
11
13
7
24
32
19
8
Meta
11
16
9
18
26
6
21
23
Organic
14
22
17
29
8
15
10
13
Email
18
13
24
16
11
9
7
12
Revenue Attribution Bridge (Last-Touch → Time-Decay)