Email Revenue Attribution & Conversion Analytics
Verdant Nutrition · Multi-Touch Attribution · Q1 2024
7-day window
14-day window
30-day window
MTA Revenue
$684K
+14%
Last-Click vs MTA Gap
$94K
13.7% gap
Assisted Conversion
22%
+8pp
Path Length (touches)
4.2
+0.6
Incrementality Lift
1.11
+0.04
Flow Revenue Share
52%
+7pp
Attribution Revenue Waterfall
Last-Click → Multi-Touch Attribution gap:
13.7%
Attribution Window Sensitivity
14-day window optimizes capture vs. model risk
Campaign Attribution Comparison
Campaign
Type
Last-Click Rev
MTA Rev
Gap
Path Len
Lift
Flow vs. Broadcast Revenue Share
Browse abandonment launch shifted behavioral share 8%→22%
Email-Influenced Pipeline (Weekly)
Q1 MTA-influenced pipeline: $2.1M
Customer Journey Path Flow (Entry → Purchase)
Welcome flow → Browse abandonment → Purchase represents 34% of MTA revenue
Gap Alert:
Last-click vs. MTA gap exceeds 12% threshold (13.7%). Win-back holdout test showed lift 0.94 — campaign paused pending analysis. Browse abandonment flow driving behavioral revenue shift.