Sponsorship ROI & Exhibitor Intelligence

Horizon Summit 2025 • Enterprise Cybersecurity Conference • 22 Sponsors • $2.4M Total Revenue

Avg Qualified Lead Density
5.8/hr
+12%
Avg Share-of-Voice Index
8.4%
+18%
Avg Session Attendance
74%
+6%
Booth-to-Meeting Conv.
19%
+9%
Avg Package Utilization
78%
-3%
Avg Follow-Up Velocity
28hrs
-14hrs

Sponsor Performance Comparison Matrix

Platinum
Gold
Silver
Exhibitor

Lead Quality Score Distribution by Sponsor

Sponsor Content Engagement Rate

Booth Traffic Attribution by Job Title

Share-of-Voice Trend (Top 5 Sponsors)

Exhibitor Lead Intelligence Table

Sponsor Name Tier Qual. Lead Density SOV Index Booth→Meeting Package Util. Follow-Up Velocity Renewal Risk
Vectra AI Platinum 9.4/hr 22.1% 34% 91% 18hrs LOW
CrowdStrike Platinum 7.8/hr 18.4% 28% 85% 22hrs LOW
Palo Alto Networks Platinum 6.2/hr 14.7% 24% 82% 26hrs MEDIUM
NetShield Platinum 2.1/hr 4.8% 11% 48% 61hrs HIGH
SentinelOne Gold 6.9/hr 11.2% 22% 77% 24hrs LOW
Darktrace Gold 5.4/hr 9.1% 19% 73% 29hrs MEDIUM
Fortinet Gold 5.1/hr 7.8% 17% 69% 31hrs MEDIUM
Rapid7 Silver 4.2/hr 5.3% 14% 64% 35hrs MEDIUM

Meeting Booking Source

Sponsored Session Attendance

Package Utilization

Competitive Sponsor Comparison

Post-Event Lead Follow-Up Velocity

Sponsorship Value Attribution Waterfall — Vectra AI (Top Performer)

Estimated total value delivered: $487K (20.3% ROI on $240K Platinum package investment)