New & Used Vehicle Sales Performance

Ridgeline Auto Group — 4 Rooftops | MTD Performance vs. Plan

North-Star Metric
$2,180 FRU
Target: $2,450 | Gap: -$270
Retail Units MTD
412
-6.4% vs Plan
Plan: 440
Front-End Gross/Unit
$2,180
+3.1% vs LM
Target: $2,450
Closing Ratio (Digital)
14.2%
-7.8pp vs Target
Target: 22%
Avg Days to Close
18.4
-2.1 days
vs LM: 20.5
Discount Depth
8.7%
+1.4pp vs LM
of MSRP
New/Used Mix
58/42
Balanced
New: 239 | Used: 173

Front-End Gross per Unit — 12-Week Trend

Closing Ratio by Lead Source

Days-to-Close Distribution

Sales Consultant Performance — FRU Ranking

Consultant Units FRU Close % Avg Days Flag
J. Martinez38$2,84024.1%15.2⭐ Top
L. Thompson34$2,59021.8%16.8
R. Singh31$2,47019.5%17.1
M. Chen29$2,38022.3%14.9
K. Williams27$2,22018.7%19.2
D. Foster25$2,15017.4%20.5
S. Patel23$1,98016.2%21.8⚠ Review
A. Rodriguez21$1,82015.1%23.4⚠ Review

Appt-to-Delivery Conv

41.2%
of scheduled appointments

Top Lost-Sale Reason

Payment too high 34%
Competitor offer 28%
No trade value 19%

Model-Line Contrib

Sedan Line $2,680
Truck Line $2,410
SUV Line $1,940
Used Premium $2,250

Sub-$1,500 FRU Deals (23 Flagged)

Stock # Model FRU Consultant
A4829Explorer$1,120S. Patel
A4891Escape$1,280A. Rodriguez
A4903Pilot$1,350D. Foster
A4910CR-V$1,420S. Patel
A4922Rogue$1,480K. Williams
Memorial Day 0.9% APR push contributed to erosion

Discount vs. MSRP by Segment

DMS Sync: 2024-06-15 08:42 UTC | CDK/Reynolds
Gross Calculation: Front-end only, excl. F&I and holdback