Email Analytics Dashboard

Behavioral Segmentation & RFM Analytics — Thornwood Learning

Total Subscribers
394,000
Revenue Density
$142/1K
+8%
At-Risk Share
18%
-3% target: 15%
Rescue Rate
14%
+2%
Segmented Lift
16%
+2% target: 18%
Champions
22%
+4%
Dark Profile Ratio
9%
stable

RFM Segment Distribution

1
2
3
4
5
R=5
22%
18%
12%
7%
4%
R=4
16%
11%
9%
6%
5%
R=3
8%
7%
6%
5%
4%
R=2
5%
4%
4%
3%
3%
R=1
3%
3%
2%
2%
2%
Frequency (F) →

Stage Migration Flow (30 Days)

Net Champion gain: +1,240 subscribers

Segment Performance

Segment Count Density Unsub %
Champions86,680$2840.4%
Loyal63,040$2180.6%
Promising51,220$1421.2%
New39,400$862.8%
Need Attention47,280$981.8%
At-Risk70,920$523.4%
Hibernating27,580$245.2%
Lost7,880$88.6%

Lifecycle Funnel

Win-back ROI by Dormancy Band

Re-engagement Rescue Rate Trend

Segmented vs. Unsegmented Revenue Lift

Campaign holdout test: segmented targeting drives 16% higher revenue per send

Dashboard refreshed daily · RFM recalculated nightly · Goal: At-Risk 18%→15%, Lift 16%→18%