Brand Awareness & Share of Voice
Last 30d
Last 90d
6 months
12 months
All Competitors
BambooStack
PeopleForce
HRNova
ZenithHR
All Channels
Earned
Social
Search
Global
NA
EMEA
APAC
Share of Voice
24.3%
+2.8pp YoY
Branded Search Growth
+28.4%
+6pp vs Q
Unaided Recall
16.2%
+3.1pp YoY
Organic Direct Pipeline
$1.87M
+31%
Sentiment Ratio
5.2:1
+0.3
Win Rate vs Top Comp
58%
+7pp
Share of Voice Trend (90 Days)
Branded Search Volume (Weekly)
Competitive Share of Voice
Organic Direct Pipeline Growth (90 Days)
Win Rate by Competitor
Competitor
Win Rate
Deals Won
Deals Lost
Total Competitive
YoY Change
BambooStack
58%
23
17
40
+7pp
PeopleForce
52%
18
17
35
+4pp
HRNova
47%
14
16
30
-2pp
ZenithHR
61%
19
12
31
+9pp
Earned Media Value (90d)
$247K
Est. equivalent ad spend
Articles
38
Est. Reach
1.2M
Social Engagement Rate
2.8%
LinkedIn (primary channel)
Impressions
284K
Engagements
7,952
Investment Payback Lag
5.2 mo
Spend to branded search lift
Brand Spend (90d)
$182K
Correlation R²
0.74