Referral Network & Ecosystem Lead Sourcing

Lumina Analytics • Q3 2024 • 847 eligible referrers, 312 active

Referral-Sourced ARR
$2.83M
+34%
Referral Submissions
487
+62%
Ref→Opp Conv. Rate
31.2%
-7.8pp
Referral Win Rate
42.1%
+5.3pp
vs. 34.7% other channels
Deal Velocity (Days)
47
-12d
vs. 59d other channels
Network Concentration
0.18
HHI: Moderate
Top 3: 34% of revenue
Incentive CPO
$3,240
-18%
Referrer Engagement
76
Recency Score
312 active / 847 eligible
ICP Quality Score
8.2
+0.9
/10 scale
Node Activation Rate
36.8%
+14pp
After advocate launch
Program ROI
4.7x
+1.2x
Revenue / incentive cost
Participation Rate
36.8%
312 of 847 eligible

Referral Submissions by Source Type

Conversion & Win Rate Trend

Referral Network Graph

Node size = referrals submitted • Color: Partner (blue), Advocate (orange), Connector (green)

Hub-A Adv-1 P-12 P-34 Con-2 P-45 Adv-3 Hub-B Con-5 P-78 Adv-7 Con-8 P-56 Hub-C P-91
Partner
Advocate
Connector

Deal Velocity Comparison (Days)

Incentive Efficiency (Cost per Closed-Won Deal)

Top Referrers (Q3 2024)

Referrer Type Submissions Conv. % Win % Closed-Won ARR ICP Score Incentive Paid
Stellar Partners (Hub-C) Partner 72 44.4% 50.0% $520K 9.1 $52,000
Rachel Chen (Adv-7) Advocate 58 41.4% 45.8% $440K 8.8 $33,000
Vertex Advisors (Hub-B) Partner 64 39.1% 44.0% $412K 8.5 $41,200
Marcus Liu (Con-8) Connector 51 35.3% 38.9% $298K 8.2 $22,350
Priya Sharma (Adv-3) Advocate 47 36.2% 41.2% $276K 8.4 $20,700
DataFlow Inc (Hub-A) Partner 55 32.7% 38.9% $264K 7.9 $26,400
Elena Rodriguez (Con-2) Connector 43 30.2% 38.5% $188K 8.0 $14,100
James Taylor (Adv-1) Advocate 39 28.2% 36.4% $156K 7.6 $11,700

Data updated: Dec 18, 2024 • Next refresh: Dec 25, 2024