Content-to-Conversion Funnel Analytics

Lattice HR Tech · 680 Assets · Salesforce Influence · Target: 5.2% SQL in 45 days

SQL Rate (45d)

4.4%

+0.6% vs LW

Time to Demo Req

14.2d

+1.8d vs LW

Time to SQL

28.0d

-2.4d vs LW

Path Complete

52%

+3% vs LW

Payback (45d)

2.1x

+0.3x vs LW

Mobile Drop-off

31%

+4% vs LW

Content-to-Conversion Funnel (Last 90 Days)

Weekly SQL Conversion Rate Trend

Device Drop-off by Stage

Multi-Asset Path Completion Rate (Weekly)

Topic Performance (45-Day Cohort)

Topic Cluster	Sessions	SQL Rate	TTD (days)	TTSQL (days)	Path Complete	Status
Compliance & Audit	8,420	6.8%	11.2	24.6	67%	Optimized
Performance Reviews	14,580	5.9%	12.4	26.1	61%	Optimized
DEI Initiatives	6,340	5.4%	13.8	28.4	58%	Optimized
Engagement Analytics	11,240	4.7%	14.6	29.8	54%	On Track
Onboarding Best Practices	9,680	4.2%	15.2	31.4	49%	On Track
Remote Work Policies	7,920	3.8%	16.1	33.2	46%	Needs Work
Talent Acquisition ROI	5,460	3.1%	17.4	35.6	42%	Needs Work
Manager Training	4,280	2.9%	18.8	37.2	38%	Review
Compensation Benchmarks	3,140	2.4%	19.6	38.8	34%	Review
Retention Strategies	2,860	2.1%	21.2	41.4	31%	Review
AI Hiring Tools	12,040	1.2%	24.6	46.2	22%	Critical

Critical Issue: AI Hiring Tools has 12K sessions but only 1.2% SQL rate. Mobile drop-off is 41% on 3,200-word guides. Template fix scheduled for Sprint 4.

Entry Topic → SQL Sankey Flow (Top 6 Topics)

Width represents session volume; darker shade = higher conversion