Email Metrics Dashboard
Campaign Engagement & Performance • Vaulted Coffee Co. • 310K subscribers
All Types
Welcome
Promo
Newsletter
Event
All Segments
VIP
Active
At-Risk
RPES
$9.80
↑ 12% vs baseline
CTOR
13.2%
↑ 2.1pp
RPS
$0.58
↓ 5% vs target
Decay Index
0.81
healthy
Unsub Spike
0.07%
↓ 0.03pp
Mobile Gap
4.1pp
monitor
Weekly Sends vs. Revenue per Engaged Subscriber
CTOR vs. RPES by Campaign
CTOR by Campaign Intent
Top Campaigns
Campaign
Type
RPES
CTOR
RPS
RPS Bar
Engagement Decay Index by Template Family
Send Time vs. CTOR (Heatmap)
Mon
Tue
Wed
Thu
Fri
Sat
Sun
8am
12.1
14.2
15.8
14.5
13.0
10.3
9.8
12pm
13.5
16.2
17.4
15.9
14.8
11.2
10.9
5pm
14.7
17.1
18.2
17.0
16.1
12.8
11.5
9pm
12.9
14.0
15.3
14.1
13.2
11.0
9.5
⚠️ Fatigue Index exceeded 1.25 threshold — recommend creative refresh and send frequency reduction.