Multi-Channel Attribution & Spend Efficiency

Meridian Home Goods • Last 30 Days

Blended Marketing Efficiency Ratio

3.61x

-14% vs. Target 4.2x

$3.97M Revenue / $1.10M Ad Spend

Total Ad Spend

$1.10M

+8% MoM

Actual Revenue

$3.97M

+12% MoM

Platform-Reported

$8.49M

+214% Delta

MMM-Modeled

$3.84M

-3% vs Actual

Avg CAC

$87

+11% MoM

Avg Journey Length

4.2

Touchpoints

Attribution Delta Alert: Platform-reported revenue ($8.49M) exceeds actual revenue by 214%. Google Ads (+$2.8M), Meta (+$2.1M), TikTok (+$0.9M) over-reporting conversions.

MMM Contribution % by Channel

Marginal ROAS by Channel

Top Path-to-Conversion Sequences (Last 30 Days)

Path Sequence	Conversions	Revenue	Avg LTV	CAC	LTV:CAC
Google Search → Meta Retarget → Email	1,247	$487K	$391	$72	5.4x
Meta Prospecting → Google Search → Meta Retarget	892	$356K	$399	$94	4.2x
TikTok → Google Search → Email	634	$241K	$380	$81	4.7x
YouTube → Meta Retarget	511	$189K	$370	$103	3.6x
Email → Google Search	487	$201K	$413	$58	7.1x
Google Search (Direct)	423	$147K	$348	$118	2.9x
Meta Prospecting → TikTok → Meta Retarget	389	$134K	$345	$107	3.2x
TikTok (Direct)	298	$89K	$299	$142	2.1x

Channel Deep Dive

Channel	Spend	MMM Contrib%	Marginal ROAS	Status	Incremental $/Next $1K
Google Search	$374K	34%	1.21x	Diminishing	$1,210
Meta	$231K	28%	2.31x	Ascending	$2,310
Email	$88K	18%	4.10x	Undersaturated	$4,100
TikTok	$132K	11%	1.89x	Optimal	$1,890
YouTube	$275K	9%	0.87x	View-Through Flag	$870

CAC by Journey Path Length

Time-Lag Distribution (Days to Conversion)

Channel-Pair Synergy Index

Lift in conversion rate when channels appear together vs. individually

Google